I always look for opportunities to make videos about fashion. How can I not do it when I live in a fashion capital? However I'm not particularly interested in shooting runway or backstage (although I love watching them). I prefer a form that's more of a fashion film with a bit of storytelling.
In June, an opportunity came to me to create a promotional video with dancers and models for Style Feen (StyleFeen.com), an online clothing store. Initially the request was to make a video with rooftop dancing scenes. I immediately suggested that we extend the dancing scenes so the video has a beginning and an end. They loved this concept.
I was given four photos of the dancers/models. The first visual impression of this uncreated video came into my mind. I knew it's going to be something I've never created. So I started to write down shots that I'd love to have. The music came to me when I was on vacation (what a perfect time!) and it helped me tremendously with visualizing the story.
We set the filming date and models. But we couldn't secure a location until the week before shoot day. I needed to go check the light condition and potential set and camera arrangement around the same hours we'll be shooting, and also come up with a backup plan for the unpredictable summer thunderstorm. I'm glad that we had covered these so I had more confidence on set and didn't have to solve too many creative problems.
Most of the creative decisions were made before the shoot so I can focus on executing. But things do change so sometimes I can only trust my gut. Some ideas came up not too long before the shoot day. For example, the text message idea. That's an image I designed in Photoshop. I wanted the message to be simple and big enough to read in three seconds. The photo is actually the music composer Brian. (nice touch, Tezz!)
I decided to shoot with anamorphic format using a Sun Anamorphic lens. It gives the image cinematic characteristics which I love. In return, I have to spend more time and pay more attention to focusing the lenses. Thankfully, it wasn't too crazy.
One technique I learned on Youtube saved a shot. A stretched white shower curtain can work like a diffuser and block the harsh sunlight on your subjects when shooting outdoors. I didn't have time to make one, so a large semitransparent garbage bag performed the same for me. Thanks to the two assistants for holding it!
Although the heat was brutal, we had a great time. At the end of the day, everyone was exhausted. I was smiling because I've got the shots I needed to bring my visions to life.
Thanks to all the people involved. Special thanks to Tezz, Natalia, Alana, Amanda, Tatiana and musician Brian. This is a cool collaboration.
- Sun Anamorphic Adaptor 16
- Helios 44M 58mm f/2
- Hoya diopters
- Edelkrone Pocket Rig